Executive customer satisfaction surveys are the most valuable research a company can undertake
Naturally, your customer relationship or account managers have targets, key amongst them will be revenue growth and contract renewal. You know that neither of these will happen unless your customer is happy with your company, its people and what you’re delivering. So how confident are you that your customers will be renewing at the next opportunity? How can you find out?
Listening to your customer and acting on the feedback obtained is paramount to your success. It will improve your relationship and will give you the edge over your competition. The difficult part is asking the right questions and getting an honest answer. Your customer may not want to tell you directly if you are performing badly in certain areas, and may already be considering other options whilst you are blissfully unaware.
When undertaken by an independent third party, open honest and constructive feedback is obtained. This data is 'gold dust' giving you clear insight into your customers objectives and what you need to do to win.